The main property description provides an opportunity for you to tell prospective residents about your community, your company and the neighborhood where you are located. The primary purpose of this description is to encourage prospects to visit your community and to paint a picture of the community in words.

Additionally, you can improve your SEO results by using words that prospective renters will use to search for your community. Try to incorporate those words in as natural a fashion as possible. Including information about the general location of your community is helpful as people transferring from out of the area may not be familiar with the area surrounding your location.